Future Mobility

The World on the Move

Mobility, a basic need of humanity, is in a state of upheaval. Social trends such as urbanization, sustainability or sharing instead of owning, new technical possibilities such as digitalization, e-mobility or autonomous driving and political trends such as the tightening of vehicle emission limits or the approval of new mobility services depend on each other and thus lead to the break-up of behavioral patterns established over decades: For young people, a driver’s license is is continuously losing importance; in the big cities, people are giving up their own car to use car sharing, ride hailing or public transport; municipalities are taking back public space and turning roads and parking space into sidewalks and bike lanes; more and more cars no longer need gasoline or diesel, but are powered by electric energy. And Corona, as in other areas of life, has accelerated rather than stopped this change. 

All this leads to questions: Will there still be privately owned vehicles in the cities? In view of the steady advancement of teleworking, what need for business travel remains? Will local transport remain in public hands? What role will e-scooters, cable cars or autonomous flying taxis play? To make the right strategic decisions in such uncertain times, companies need to find answers to these questions. But this requires a profound knowledge of the individual topics and their interaction, which is not always the core competence of the company. 

My Approach

There is no model solution for mobility. Every city, every region, every enterprise, every person has its own requirements: What suits Amsterdam does not have to fit for Munich; what suits the employee from the city center does not have to fit for the self-employed craftsman in the outskirts; what suits the young family does not have to fit for the pensioner couple. The critical prerequisite for success is to analyze these requirements in detail and to know the technical and social trends, in order to then put together the right solution for the specific case from different building blocks. 

Allowing me to follow this approach is the personal experience in areas such as e-mobility, digitalization, mobility as a service or vehicle development, which I gained from my more than 20 years at the BMW Group and as an Adjunct Professor of Automotive Engineering at Clemson University. Through the intensive exchange with international stakeholders of mobility – vehicle users, established manufacturers and start-ups, suppliers, scientists, mobility service providers and energy suppliers, but also journalists, investors, NGOs or representatives of municipalities and countries – I was able to get a fairly complete and coherent picture of the mobility of the future and its structure.

My Expertise


  • Long-time first line member of project i, the former mobility think tank of BMW. Responsible for innovation projects e-mobility.
  • Member of the expert commission for the International BMW Stakeholder Dialogues, where the current issues of urban mobility were discussed with various stakeholders in international megacities such as Berlin, Paris, London, Milan, Seattle, Chicago, Shanghai, Seoul or Tokyo.
  • Speaker at more than 200 lectures, lectures and interviews.
  • Author of books, articles, and scientific papers.

Automotive Development

  • More than 20 years of cross-departmental experience as a manager at BMW, including in-house consulting, product strategy, innovation management, research & development, process development and aftersales.
  • Adjunct Professor at Clemson University, Faculty of Automotive Engineering.
  • Dr.-Eng. at University (TH) Karlsruhe, Faculty of Mechanical Engineering.
    Doctoral thesis on the use of virtual reality in product development.
  • Dipl.-Ing. Machinery / Construction and Development at Technical University of Munich, Faculty of Mechanical Engineering.
  • Author of books, articles, and scientific papers.


  • Digital transformation in traditional companies.
  • Identification and implementation of use cases for the holistic use of vehicle data including vehicle architecture, IT infrastructure and processes.
  • Integration of the development of data-based functions and services into existing product development processes.
  • Quality management for digital services.
  • Application of agile methods and principles in automotive development.

Contact and Info

Dr. Julian Weber

Allacher Strasse 31
D-80999 Munich



Views expressed on this website are exclusively my own and not that of any company or organization I am connected with now, used to be in the past, or will be in the future.