Fact 1: Mobility is in a State of Change.
We are not at the beginning, but are already in the midst of a profound change in mobility. Some people may not feel this directly in their everyday lives, but it can be observed every day how new technological solutions (such as e-mobility, connected cars, autonomous driving as well as new vehicle concepts such as e-scooters, cable cars or drones), new mobility services (such as car sharing, ride hailing or car subscription), social changes (such as urbanization, the increasing desire for sustainability or the trend for using instead of owning), and finally political trends (such as tightening emission limits or authorization of additional mobility services) have effectively changed decades old behavioural patterns in some places: for young people, a driving licence is becoming less and less important, in the cities more and more people are giving up their own cars and using mobility services including public transport, municipalities are taking public space back and turning roads and parking spaces into walking and cycling paths, and more and more cars are being electrically powered. And the Corona pandemic has accelerated rather than stopped this change.
Fact 2: Mobility Change Affects Everyone.
So does this change only concern the providers of vehicles and mobility services or the legislators? No – mobility and daily life influence each other. How we as a society want to organize the transport of people and goods holistically in the future involves not only more questions of vehicle technology and its regulation, but also of infrastructure, structural planning and urban planning, the prioritization of public funds and assets, the legal framework – and thus has a clear impact on almost all areas of our private and professional life.
Fact 3: Mobility is More Complex than it Seems.
Mobility is a market and arises from the constant alignment of supply and demand for a wide variety of vehicles and services. What makes it so complex is its closely intertwined and at the same time dynamic framework of individual needs and possibilities, the available technical solutions, the prevailing topographical and climatic conditions, regulatory requirements and societal expectations. That is why every city, region and country but also every company and person need their own solution.
Fact 4: Fast Strategic Decisions are Required.
Whether in the automotive industry, service industry, insurance, administration or whatever business, all this leads to highly relevant questions: Will there still be private vehicles in the cities in the future? In view of teleworking, which role will business travel play? What effect does this have on the selection of potential business partners? Will local transport remain in public hands? Those who wait too long with their strategic decisions here take just as high risks as those who decide quickly without really having understood the correlations.
In order to take the right path without losing touch, profound knowledge of the individual topics and their correlations is required. Where this is not the core competence of your company, professional and competent advice will help.
- Happy New Year!2020 has demanded a lot from us (from some even more than from others). Looking back, I will remember this last year most for how quickly changes were suddenly possible. Some of them – such as wearing masks, keeping the distance and reducing contact – will be reversed as soon as possible after Covid 19, […]
- Culture eats Strategy for Breakfast. The true reason why change fails …We all know this – of course only from friends and acquaintances, not from own experience: The New Year’s resolutions, which are off course fixed and irrevocable, such as eating healthier or doing more sport, are torpedoed by the inexorably breaking power of habit at the beginning of February and then die a quiet and […]
- Making Connected Cars Work. The Next Dimension of Automotive Development.Automotive Development. From product development’s point of view, a passenger cars certainly have always been one of the bigger challenges. In contrast to the majority of other product categories, their customer relevant functions and properties (e.g. agility, passive safety, cabin comfort or exterior and interior design) are not fulfilled by one specific vehicle component (such […]
- Man does not come from A to B on data alone. The unbroken importance of automotive development in a world focused on digitalization.In terms of future mobility, digitalization may be key for advanced vehicle features, online fleet control, and digital mobility services, but an in-depth expertise in software and data alone is certainly not sufficient. At the end of the day (if you don’t want to walk), you need a physical motorized vehicle which – regardless of whether […]
- Talkin’ Bout a Transformation …#emobility Whether eagerly yearned for or grudgingly conceded: By now, you have probably accepted that electric cars are inexorably on the rise. And even though you are sure that at least in some places there will still be cars with combustion engines on the road by 2050, it surely looks like EVs and Plug-in Hybrids […]
- Surrounded by Idiots – or Can the Mobility Change not be Looked at in a More Differentiated Way?Mobility moves emotions too A look at the comments on corresponding posts on LinkedIn or elsewhere proves: The change in mobility affects each individual very directly – and is accordingly emotionally documented. Comparable to issues such as nuclear energy or migration applies: anyone who takes a different opinion from myself and that opinion – whether […]
- Coronavirus and Mobility: Every Cloud has a Silver Lining …Most of the measures taken to solve the problems caused by mobility aim to improve or enhance the available choice of mobility options, e.g. by designing electric cars with lower or no emissions, enabling autonomous driving, creating alternative vehicle concepts, generally improving publictransport or offering innovative mobility services. Few measures however focus on the actual […]
- Business Travel in the Post-CoroniticumAnother new experience: Last month, I attended my yearly performance review meeting – the first time over Skype. And while reflecting that not too long-ago people in many companies would have flown in for something like that from wherever they are located in the world, I watch also recruiters doing job interviews online, agencies giving […]